If you Google “Big Data”, it will yield almost 2.27 billion results. There’s a lot of interest in “Big Data”, but I’d like to take a step back and pose the question, 'Are You Even Looking At Your Data?' Most companies, regardless of size, have no problems collecting and compiling data, but many of these same companies are not equipped to keep up with their competitors, simply because they do not have the necessary solutions in place to collect, understand, analyze and then turn this data into a competitive advantage.
So, 'Are You Even Looking At Your Data?' Do you know where to start to answer this question? Well, before you jump on that “Big Data” bandwagon, I encourage you to take a step back, start understanding and analyzing that ‘Little Data’ to achieve your company’s goals, before embarking upon that “Big Data” initiative.
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